Topic page for Brand Finance at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Brand Finance articles and analysis

Articles: 6 Results
Heather Alderson, managing partner, BBH London
June 26, 2014 by Heather Alderson

The marketing industry has become dangerously obsessed by proxies instead of profit

In the world of marketing ROI, proxies such as 'likes' and 'impressions' are certainly important, but profitability still underpins a

Richard Branson: takes part in the 'Great' campaign
June 11, 2014 by Loulla-Mae Eleftheriou-Smith

'Great' campaign helps British brands grow by £37bn

The UK's 'Great' campaign, which has championed British brands and culture from the Olympics to fashion, has helped boost brand

Kwon Oh-Hyun: chief executive of Samsung Electronics
February 28, 2013 by Matthew Chapman

Samsung chief presides over $20bn boost in brand value

Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand

Martin Scorsese: stars in 2012 Apple iPhone commercial
February 19, 2013 by John Reynolds

Apple retains top spot but UK brands fall, says Brand Finance survey

Samsung has jumped from sixth to the number two spot, while Apple has hung on to its mantle as the

HSBC: most valuable banking brand's summer 2011 TV ad
August 31, 2011 by Alex Brownsell

Sovereign debt crisis lowers global brand values, report claims

The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of

Vodafone: top UK brand and fifth biggest globally according to Brand Finance
March 21, 2011 by Ed Owen

Google and Vodafone top global and UK brand lists

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according to the annual list published by Brand